The Origin
Why this clinic exists.
400-metre athlete. Competed seriously through school and university. Several hamstring tears eventually ended it. The discipline of sport — that results only come from real effort — never left.
Training as a personal trainer in 1998 led to the first business. Fascination with sports nutrition and physiology followed. Medicine came next, through genuine interest in what the body actually does under stress, load, and recovery.
The NHS had no real framework for performance medicine — only dietitians and generic dietary programmes. That gap was obvious from the first year of clinical training.
After graduating, the MMC disaster of 2005 pushed a pivot from surgery to emergency medicine. That decision has shaped everything since. Frontline medicine gives a particular view of what happens downstream when the system fails — and what a properly built system could prevent.
The Pivotal Moment
During medical school: a consultation with a 14-year-old girl. Significantly overweight. Gastrointestinal problems. Her father asleep in the chair. She already knew she would one day be on medication for blood sugar, heart disease, stroke risk. She had accepted it as the natural course of her life. She wasn't going to do anything to change it. That moment crystallised what was wrong with the system — and what needed to be built instead.
1998
Personal training centre, Cardiff. First business. Fascination with sports nutrition and physiology begins.
2001
BSc Human Anatomy, Cardiff University. Developing an intricate knowledge of the human body that would later be invaluable.
2004
MB ChB, University of Wales College of Medicine. Graduated into NHS surgical training.
2008
Pivot to emergency medicine. MMC disaster. NHS frontline becomes the foundation of private practice thinking.
2012
FitnessInventor.com. Fitness and nutrition Q&A platform. Generates profile leading to Science Editor role at Muscle & Fitness Magazine.
2014
Co-founded FitnessGenes (originally MuscleGenes). $10M+ venture-backed. CEO. 3,000+ direct customer results reviews.
2020
Appointed medical advisor, 1:1 Diet. Advising consultants on the management of customers with complex medical needs. Watched the GLP-1 wave arrive. Recognised the exit problem.
2021
MSc Mental Health, University of Birmingham. Directly relevant to SSRI deprescribing and the behavioural architecture of GLP-1 exit.
2026
Dr Dan Reardon clinic launched. Sutton Medical Consulting, Ashfurlong Medical Centre. The practice built around the exit problem.
